
LED signs and electronic message centers that help you engage with your community. Update your sign from anywhere. We help you pick the size and resolution, handle permitting, install it, train your staff, and help keep it in service for years ahead.
As Michigan's #1 Watchfire dealer, we know digital signs. We also know how well built a Watchfire sign is. With their manufacturing and customer service based out of Danville, Illinois, we are proud to offer their market-leading digital signs.


Make your mark with a standout monument.

Readable from the road at driving speed.

Add an LED message center to the sign you already have.

We assess the site, your needs, and design to your brand.
You approve the design and the size. We handle the permit and the approvals.
Installed, wired, and tested by licensed technicians. Deep bench of masonry and electrical partners.
We show your staff how to create content and schedules, and we're here when you need help.
“We have been using Sign Image for over 10 years for a wide variety of different projects and they always knock it out of the park!”

Service times, game nights, rates, specials, and road closures. A digital sign gets your message to those who need to know.
An electronic message center, also called an EMC, digital sign, LED sign, or video sign, is a sign that shows changeable text and graphics. Watchfire message centers are what we sell, install, and service.
It depends on the size, the resolution, and whether it goes on a new structure or the sign you already have, and we quote after a site survey. More important than price is total cost of ownership, so buying a sign you're confident will stand the test of time is key.
Almost always. Most cities and townships regulate digital signs, including how often the message can change and how bright it can be at night.
Watchfire signs run on their proprietary software. It's cloud-based, so your team can make updates from anywhere. We set it up and train your staff when the sign goes live, and we are a phone call away after that.
Often, yes. It depends on the structure, the power, and your sign code. We look at it on the site survey.
We do. Call our office at (989) 781-5229 and tell us what you see.