Close-up of an outdoor LED message center displaying graphics, installed by Sign Image in Michigan
Authorized Watchfire dealer

Michigan's #1 Watchfire dealer.

LED signs and electronic message centers that help you engage with your community. Update your sign from anywhere. We help you pick the size and resolution, handle permitting, install it, train your staff, and help keep it in service for years ahead.

Why Watchfire

Watchfire is the leader in digital signs.

As Michigan's #1 Watchfire dealer, we know digital signs. We also know how well built a Watchfire sign is. With their manufacturing and customer service based out of Danville, Illinois, we are proud to offer their market-leading digital signs.

  • Sharp at a distance and in daylight
  • Easy to use software, accessed from anywhere
  • Patented technology, built to last
  • Installed, trained, and serviced by Sign Image
Digital sign with an LED message center on a brick base at a college campus
What we install

Communicate with impact.

School monument sign with an LED message center

LED monument signs

Make your mark with a standout monument.

Crane crew installing a tall pylon sign in Saginaw, Michigan, commercial sign installation by Sign Image

Pylon and roadside LED displays

Readable from the road at driving speed.

Close-up of church LED message center display on a brick monument sign, installed by Sign Image in Michigan

Upgrades and add-ons

Add an LED message center to the sign you already have.

Credit union monument sign with an LED message center
How it works

We make it easy for you.

  1. 01

    Site survey

    We assess the site, your needs, and design to your brand.

  2. 02

    Design and permit

    You approve the design and the size. We handle the permit and the approvals.

  3. 03

    Install

    Installed, wired, and tested by licensed technicians. Deep bench of masonry and electrical partners.

  4. 04

    Training and service

    We show your staff how to create content and schedules, and we're here when you need help.

What a customer said

“We have been using Sign Image for over 10 years for a wide variety of different projects and they always knock it out of the park!”

TJ C. · Google Reviews
Roadside pylon sign with an LED message center at an equipment dealer
Roadside digital sign at an equipment dealer
Who uses them

Get your message to your local community.

Service times, game nights, rates, specials, and road closures. A digital sign gets your message to those who need to know.

Questions

What people ask before they buy.

What is an electronic message center?

An electronic message center, also called an EMC, digital sign, LED sign, or video sign, is a sign that shows changeable text and graphics. Watchfire message centers are what we sell, install, and service.

How much does a digital sign cost?

It depends on the size, the resolution, and whether it goes on a new structure or the sign you already have, and we quote after a site survey. More important than price is total cost of ownership, so buying a sign you're confident will stand the test of time is key.

Do I need a permit for a digital sign?

Almost always. Most cities and townships regulate digital signs, including how often the message can change and how bright it can be at night.

How do I change the message?

Watchfire signs run on their proprietary software. It's cloud-based, so your team can make updates from anywhere. We set it up and train your staff when the sign goes live, and we are a phone call away after that.

Can you add a digital sign to our existing sign?

Often, yes. It depends on the structure, the power, and your sign code. We look at it on the site survey.

Who services it?

We do. Call our office at (989) 781-5229 and tell us what you see.